Healthcare Insurance Research

Senior Research

According to the U.S. Census Bureau, 40.2 million Americans (13% of the population) will be over the age of 65 in 2010, rising to 71.4 million (or 19.7% of the population) by 2030. With large numbers of Baby Boomers soon reaching their golden years, Senior healthcare insurance is becoming a growing area of opportunity.

Medicare, Medicare supplement plans, Medicare Advantage plans, and prescription drug coverage all present Seniors with complex decisions, and it will be increasingly important that healthcare insurance companies understand Seniors and how they make those decisions.

Many of the issues/questions for which you need answers may have complex answers that only an experienced qualitative healthcare research company can provide. Questions may include:

What are the needs and expectations of Baby Boomers? What products will resonate with them? How do we get our message to them?
How do we reach 63-65 year olds as they approach Medicare and are beginning to face decisions that will drive their coverage decisions for many years?
How do we retain members? Why are retention rates so low?
Why hasn’t the employer group retiree market taken off as expected? What can we do to achieve better penetration of this market? What can we do to get companies to buy rather than just shop?
What is the impact of plan benefit changes on member acquisition and retention?
What plan benefits are most important to Seniors as they make their decisions? What drives the decisions of senior buyers of different product types i.e. Medicare supplement and Medicare Advantage plans?
What communications tools are most effective? How can we use the Internet to communicate with Seniors?
How have Seniors responded to Part D plans? What can we do to help them make choices?
What are the drivers of good customer service?
No one enjoys shopping for insurance...what are the key mistakes that carriers make that drive their customers to shop?

To get answers to these and other questions, contact us for a proposal.